Why You Need Seminar Marketing
It is said that in today’s fast moving world, it is easy for individuals to give you their money compared to them giving you their time. With this mind, it is not hard to come to hear that certain seminar had a low turnout. The common assumption that ends up arising is that there is a lack of interest. However, most of the time what really failed was the intent of seminar marketing was not realized. What this ends up to is that both the money and time put into the seminar marketing will not be recuperated.
When it comes to seminar marketing, getting the time right might just prove to be either your success or downfall. A lot of the seminars with not high attendance rates is usually all down to the timing. Let us consider a short seminar taking place in April as an example. The seminar marketers prepare letters that are well documented and are sent to the attendees’ twelves week before the event. As a rule of thumb, it is stated that the short the seminar, the shorter the announcement period should be since the seminar is short. Putting this into consideration, the optimal timing for sending the letters would be from two to four weeks.
Having achieved the timing correctly, have you done the same with the serving the letters of invitation to the correct attendees? Effort should be made in getting to the right attendees list. Let us say that the seminar will be about networking within the field of technology. Despite the topic being well thought out and the mailing packages, the recipients of the mails end up on software developers rather than network administrators. Definitely it is not a brainer that the attendance rate will be dismal to say the least. Hard enough mechanisms being put into place to get the right target for the mailing list, the seminar would not have been disastrous.
Marketing partners are often not considered as a way of getting more attendees. By bringing another partner in marketing a seminar, both parties can pool their resources together. Through this pulled pool of resources, the mailing lists can be increased in order that as many potential attendees can be reached. Having a list of presenters that is multi-faceted usually gives the impression that the event is highly relevant to those whom will attend.
The matters of payments by seminar marketers is not considered as they opt for not payment at all. What most do not understand is that by making the event to free, it creates the impression to that the event is just for passing time. By having a registration fee, it means that serious and the intend attendees are more likely to come. As a return back, value is expected to be gained by the ones whom end up making the payments. A reliability reputation is earned when the seminar delivers on its promises. Not all seminars need to be priced since not all of them will be successful. Provided that the factors of seminar marketing are adhered to then one is less likely to fail.